Senior Digital Designer
Senior Digital Designer
Senior Digital Designer
10+ years designing products, brands, websites, and marketing experiences that connect businesses with their customers.
10+ years designing products, brands, websites, and marketing experiences that connect businesses with their customers.
Products
Products
Websites
Websites
eCommerce
eCommerce
Advertising
Advertising
Brand Systems
Brand Systems
AI Workflows
AI Workflows
What shapes the work
What shapes the work
What good looks like
Solves real business problems
Delivers measurable value
Built to last, not just launch
What good looks like
Solves real business problems
Delivers measurable value
Built to last, not just launch
Great work is collaborative
Design isn't a solo act
Ideas improve through feedback
AI accelerates, people decide
Great work is collaborative
Design isn't a solo act
Ideas improve through feedback
AI accelerates, people decide
Every decision matters
What to simplify vs what to keep
When to optimize vs move on
Simple wins when possible
Every decision matters
What to simplify vs what to keep
When to optimize vs move on
Simple wins when possible
Reality always joins the meeting
Budgets shape priorities
Deadlines influence decisions
Progress beats perfection
Reality always joins the meeting
Budgets shape priorities
Deadlines influence decisions
Progress beats perfection
Key decisions
What to simplify vs what to keep
When to optimize vs move on
Where user value meets business need
Real-world constraints
Limited resources
Tech debt
Stakeholder preferences
How I Work
How I Work
How I Work
I enjoy solving problems, whether they become products, websites, eCommerce experiences, or marketing campaigns.
Every project starts with understanding the business, the audience, and the constraints before deciding what to build. The medium may change, but the approach stays the same.
I value clear communication, practical thinking, and delivering work that creates measurable impact.
🤝
🤝
Clear communication & practical judgment
💼
💼
10+ years in digital design
🖥️
🖥️
Products, eCommerce & AI
🤖
🤖
AI-powered workflows
🤩
🤩
Learning, teaching & collaborating
🧠
🧠
Strategy before pixels
🏆
🏆
Recognized for impact
The medium changes. The thinking doesn't.
The medium changes. The thinking doesn't.
Evan Villagracia
Senior Digital Designer | KRLV
Peer Perspectives
Peer Perspectives
A few words from the people I’ve had the opportunity to work alongside.
A few words from the people I’ve had the opportunity to work alongside.
Design Work and Explorations
Design Work and Explorations
SaaS
SaaS
AI Products
AI Products
Landing Pages
Landing Pages
Design System
Design System
Static Ads
Static Ads
PDP
PDP
Amazon A+ Content
Amazon A+ Content
Social media post
Social media post
Branding
Branding
Whitepapers
Whitepapers
Brand Stories
Brand Stories
Print Designs
Print Designs
Decisions in practice
Decisions in practice
Thoughts, trade-offs, and lessons from real projects.
Thoughts, trade-offs, and lessons from real projects.
Lummi Labs
Lummi Labs
Lummi Labs
A space for experiments, side projects, product ideas, and creative explorations.
A space for experiments, side projects, product ideas, and creative explorations.
Insider Insights
Insider Insights
Thoughts on design, products, creativity, AI, and building better digital experiences.
Thoughts on design, products, creativity, AI, and building better digital experiences.
Let's collaborate
Whether you’re building a team, shipping a product, or sharing ideas, let’s see if there’s a good fit.
Whether you’re building a team, shipping a product, or sharing ideas, let’s see if there’s a good fit.